Social Media Overtakes TV as Kenya’s News Source: What the Shift Means for PR and Digital Visibility
NAIROBI, May 2026 -Kenya’s media landscape is entering a defining moment as social media emerges as the primary source of news, while television continues to lose daily audience share. The latest State of the Media 2025 Report by the Media Council of Kenya (MCK), presents a clear picture of how attention is shifting and what…